1. Avenue for Proper Research of Business
Most businesses do not capitalize on this aspect of operating an application. Besides being a mode of making general sales (For say e-commerce companies that run their apps) the companies can research on customer choices, trends.
What makes apps more effective is also that a rather large area of research can be conducted only through the use of an app. What would help a company successfully generate sales is to modify according to the needs, adapt to newer technologies and keep up with the market.
Research is an area in which companies seem to neglect. This, however, is a very short-sighted approach. Any company that has foresight, is on the lookout for newer trends and keeps itself from being rendered obsolete.
2. Relationship with Your Customers
Applications help one connect directly to the client. It is a strong medium of expression, which has several benefits.
Be it from sending them instant notifications about newer offers to altering and offering schemes based on customer feedback and preferences will not only ensure a larger clientele but also keep one updated with their preferences to have a stable and growing clientele
3. Easier to Place Orders
4. Accessible Only on a Pay Basis
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One instance would be LinkedIn. The job profile and scouting website offer free services to everyone- signing up, connecting with people and basic features of the app are free. However, certain things like advanced statistics on who is viewing one’s profile, how many views and from what professions are people viewing your profile are accessed through paid subscriptions on LinkedIn.
A host of users, having once downloaded the LinkedIn application and engaged with it enough began to see the benefits of it, then they went on to subscribe to its paid benefits, leading to even more revenues for the company. Thus, continued sales through engagement are stressed.
5. Use the Application itself
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