There are about 25 million business profiles and about 2 million monthly advertisers on Instagram to this date and about 90% of the top 100 brands are already present on Instagram.
of the people on earth are using Instagram
The average engagement rate is 4.21% on Instagram which is 10x higher than Facebook and 84x higher than Twitter.
Therefore, as a brand, it is not only logical but extremely important, that you have a strong presence on Instagram. We have curated a list of some Do’s and Don’ts of Instagram Marketing that can you use to get started.
1. Post Regularly
It is also important to know when to post on your page. Some of the studies suggest that posting between 2-5 pm is the best way to grab the attention of your users while other studies suggest time like 2 am is the best to increase the reach of your post.
However, it is best that you make use of your own Instagram analytics to understand the behaviour of your followers and observe the time when your followers are most active on Instagram and then post around that time.
2. Focus On Building a Community
You can do that by multiple ways, for example, by actively replying to user comments on your posts, by asking your followers questions in the caption, hosting Instagram contests, provoking thoughtful conversations among the followers or by creating dedicated hashtags for your Instagram “family”.
Hosting Instagram contests is another way to achieve this. Contests are a powerful engagement tool on Instagram generating 3.5x more likes and 64x more comments than the regular posts. Despite this, brands sometimes overlook the contests.
3. Get Your Users Involved in Content Creation
User-generated content is authentic and shows the loyalty of users towards your brand, therefore, you should capitalise on it and use it to create a buzz in the market as well as to increase the engagement of users on your Instagram page.
Virgin Holidays is a great example in this context. They invited their followers to share their vacation photos on social media using the hashtag #SeizeTheHoliday.
By collating the best images from the user submissions, Virgin was able to create a portfolio of photos for its billboard and TV ad campaigns and subsequently experienced a 260% increase in their online bookings as well as 64% increase in a number of passengers, over the previous year.
4. Use High-Quality Images to Tell the Stories
To make your brand stand out from the crowd, make sure that you avoid posting generic or stock photos on Instagram and instead post creative and unique content on your page regularly. You can also use filters and additional apps to make your photos more visually appealing before posting them on Instagram.
You can make use of the multiple formats available on Instagram such as captions, videos, Instagram stories and profile to share your “micro-experiences” with your followers. Through these stories, users would get to know more about you and therefore, would be able to relate more with your brand. Airbnb, RedBull, Lego and Nike are some of the brands that tell great stories through their account.
5. Don’t Ignore Captions
Keep your captions creative, interesting and relatable for the audience. Come up with creative tag-lines, informational and fun content. Captions are a great way to make users know more about you. You can use the caption to tell stories about your products, customers, employees or yourself.
6. Unlock the Potential of Various Formats
You can show fun and informational content to your viewers through 60-second single videos. Carousels allow more message real estate by letting followers swipe across for additional images or videos.
Using multiple formats on your page will keep things more interesting for your users and pique their interest. It is important here to make sure that you use each format in a way that gives the best results. For example, while live stories are ideal for drawing people in since they are happening in the moment, pre-recorded stories are more useful for posting in-depth information about your products or services or brand.
Stories are also great way to share quick announcements, fire promotions, or short narratives. You can also post links in the stories which you can’t do in the comments or captions, therefore, that is additional advantage which you can leverage to bring additional traffic to your website.
7. Use Hashtags but Don’t Abuse Them
In fact, research says that 91% of the posts from top brands use only seven or lesser number of hashtags to get many likes.
Using popular hashtags that are not related with your brand might fetch you a visitor, but it won’t earn you a follower.
8. Give a Strong Call to Action
Therefore, make sure that your content has a strong call to action for the viewers. You can put the calls to action in your posts, stories, videos, the office CTA buttons provided by Instagram, or even in your bio.
Also make sure that you keep directing your existing followers to your website as well through your regular posts, and Instagram stories where you can directly put the link to your website.
9. Don’t Use Instagram Solely For Promotions
Moreover, make sure that the content of the advertisements is relevant for the target audience for maximum conversion.
10. Promote Your Instagram Page
Creativity and consistency are other things to keep in mind while posting any content on Instagram. Also make sure that you closely track your Instagram page and identify the most effective hashtags and visual styles that work for you to hone your Instagram marketing strategy and to get the best out of your Instagram page.